Jenny-O + National Campaign
While many Americans view turkey as a healthy alternative to beef, they mistakenly believe it to be an inferior substitute in their favorite dishes like tacos, burgers and chili.
We designed an integrated campaign that used consumer reactions to show just how many people were making the delicious switch to healthier turkey.
We captured actual consumer reactions as they took big bites of Jennie-O in our Make the Switch booth and projected their reactions live on billboards in Times Square and in Los Angeles. We later transformed the content captured on-site into a national campaign comprised of National broadcast TV, Digital, Print, and OOH.
Role Creative Director