Galen McKamy

Marketing + Advertising + Design + Art

Galen McKamy

Jenny-O + National Campaign

Insight:
While many Americans view turkey as a healthy alternative to beef, they mistakenly believe it to be an inferior substitute in their favorite dishes like tacos, burgers and chili.

Idea:
We designed an integrated campaign that used consumer reactions to show just how many people were making the delicious switch to healthier turkey.

EXECUTION:
We captured actual consumer reactions as they took big bites of Jennie-O in our Make the Switch booth and projected their reactions live on billboards in Times Square and in Los Angeles. We later transformed the content captured on-site into a national campaign comprised of National broadcast TV, Digital, Print, and OOH.


  • Role Creative Director

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Spam + National Consumer Experience Tour